Keynote Speaker

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THE Premier Southwest Dryclean & Laundry Show of the Year


Keynote Speaker

Millennial Expert Jeff Butler


"Authentic Customer Service"

Marketing the right products & services to multiple generations.

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The keynote speaker of the Cleaners Showcase 2020 is Millennial expert Jeff Butler.  Jeff is a TEDx speaker on workplace dynamics issues and has addressed more than 100 organizations internationally such as Google, Amazon, LinkedIn, and Wells Fargo.  

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Education Sessions


Do You Know Your Numbers?

The Importance of measurable financial analysis

Friday, April 17, 9:00-9:50am

Kermit Engh - Managing Partner, Methods for Management

Understanding your numbers is imperative to understanding your business and managing profitability. In this presentation, we will discuss the importance of measurable financial analysis and how to make it work for you.


Wash Dry Fold is Gold

Friday, April 17, 10:00-10:50am

James Peuster - Owner, The Route Pros

It’s time to seriously look at building your business with Wash Dry Fold (WDF). James Peuster will discuss why your routes provide an excellent opportunity to support WDF.

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Managing Your Employees: 

The Top Five (Or So) Legal Mistakes And Pitfalls

Saturday, April 18, 10:00-10:50am

Frank Kollman - Management Labor and Employment Attorney, Kollman & Saucier, P.A.

Even the best decisions concerning your employees need to be implemented properly.  Labor and employment laws are designed to give employees certain rights, not make it easier to manage your employees.  Say the wrong thing, fail to pay an employee properly, or make a decision based on logic instead of the actual legal requirement, and you could find yourself facing litigation.


This presentation will give you an overview of applicable labor and employment laws, followed by practical advice on how to avoid legal problems.  Employers make the same mistakes again and again, and this presentation will teach you how NOT to make those errors.  What to do and what not to do will get equal billing.  Hiring, firing, discipline, evaluations, and wage decisions should be easier for you after 50 minutes.


Top 10 Trends in Vended Laundry

Saturday, April 18, 10:00-10:50am

Brian Wallace - President and Chief Executive Officer, Coin Laundry Association

Wallace will build on 27+ years in the laundry industry to share trends and innovation that has transformed the laundry business. Topics covered will include: new technology, digital marketing opportunities, additional customer services like pick-up and delivery, and the growth of diverse business owners. Learn how you can integrate these trends into your business model to improve your customer’s experience and gain customer loyalty.  At the end of the presentation, there will be an opportunity to ask questions and share ideas with your peers.


Effective Stain Removal for Today’s Garments

Friday, April 17, 1:00-1:50pm

Saturday, April 18, 11:00-11:50am

Jeff Schwarz - Regional Vice President, A.L. Wilson Chemical Company

Returning customers garments back, like new, can be challenging with the combination of today’s fabric and dyes. This presentation will show how to test garments to properly clean them, how to prevent dye migration and how to fix problem garments. Jeff will also discuss stain removal techniques, how to effectively use digesters and all the bleaches. We will cover “invisible stains” and tackle all questions participants may have. Presented in English & Spanish.


Fair Labor Standards Act (FLSA)

Friday, April 17, 2:00-2:50pm

Domingo Y. Castillo - Community Outreach & Resource Planning Specialist, U.S. Department of Labor

The FLSA establishes minimum wage, overtime pay, recordkeeping, and child labor standards affecting most full-time and part-time workers in the private sector – these four areas will be discussed during this presentation.  In addition, we will review criteria to determine what employers are subject to the FLSA. What are considered hours worked? And lastly, we will discuss the white collar exemptions and the new salary requirements.


Creating a Digital Roadmap

Friday, April 17, 3:00-3:50pm

Jennifer Rae Stine - President/Owner, Fortune Web Marketing

From search to social, there are so many facets that go into creating a digital marketing strategy, it’s easy to get lost. On top of that, it’s getting increasingly difficult to for businesses to effectively market themselves in our industry’s competitive landscape. In this interactive session you will learn the must-have online marketing tactics you need in order to compete and drive your business forward digitally – starting with your website, being found on search engines and maintaining a social media presence.


A Journey from Solvent to Professional Wet Cleaning

Saturday, April 18, 12:00-12:50pm

Harry Boucher & Chad Boucher - Owner, Carr’s Cleaners - Turlock, CA

The Bouchers will discuss their transition from perc to 100% professional wet cleaning back in 2008.  They will discuss costs, techniques, the pros & cons of wet cleaning and give plenty of time for questions and answers.


Dry Cleaners Guide to Environmental Cleanup:

Everything You Need to Know to Prepare Yourself for Possible Environmental Liability

Saturday, April 18, 1:00-1:50pm

Dru Shields - Director of Accounts, EnviroForensics

Put yourself in the best position to address environmental liability by understanding what to expect during site investigation and remediation, learning about the different available funding options to minimize your out of pocket expenses, and knowing what steps to take to prepare yourself for the possibility of environmental contamination.

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