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SEFA & SDA Meeting

March 8-9, 2024
Hotel Indigo French Quarter
New Orleans, LA



FREE Meeting*

*This meeting is free for dry cleaners and SEFA/SDA allied members.  Non-member vendors pay $100 to attend.

Meeting Sponsors
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This meeting is sold out!

SEFA board members, please register by emailing  If you'd like to be on a waiting list, please contact the SDA office at

Creating a Contagious Business Culture

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Jason grew Sudsies from 2 to 200 employees and 54 routes with only 6 of them having prior dry cleaning experience.  If you’ve ever seen Sudsies team members, you know they resemble more of a happy and empowered posse than simply employees.  Jason will share how he builds a contagious business culture that cultivates high employee retention, extreme efficiency, increased sales and a fun work environment. 

Jason Loeb


Diversify or Die:  Unveiling the Vision of Increased Piece Counts

Mike Nesbit will present a UNIQUE IDEA centered around diversifying your revenue stream with garment returns.  With little to no investment money, you can increase your piece count, diversify and secure a brighter future for your business. 

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Mike Nesbit

Nesbit Consulting

Hotel Information

Hotel Indigo French Quarter

705 Common Street, New Orleans, LA 70130

This newly renovated hotel is in the middle of the French Quarter, walking distance to many restaurants and entertainment centers, like the House of Blues. Your discounted hotel room rate of $199/night (Single/Double) is good through 2/13/2024.  Make your reservation through the link below or call 504-595-5605 with the code SWD.

Make Your Hotel Reservation Here

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Schedule of Events

This schedule is tentative.  Details will be added as they become available.


3:00 pm - SDA Executive Committee Meeting (for SDA Executive Committee)

5:15 pm - Meet at the bar

6:15 pm - Walk to dinner at Deanie's Seafood 

6:30 pm - Dinner 


8:00 am - Breakfast 

8:30 am - Breakfast presentation:  Diversify or Die:  Unveiling the Vision of Increased Piece Counts by Mike Nesbit

9:30 am - SEFA & SDA Board of Directors Meetings (all attendees invited)

12:00 pm - Lunch

2:00 pm - Seminar:  Creating a Contagious Business Culture by Jason Loeb

5:00 pm - End of Meeting

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