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Seitz Adds to Field Team in SDA Area and Beyond


Seitz – The Fresher Company (North America) and parent company, Seitz GmbH announces a big change to our Field Team. Mr. Kurt Wickiser, Vice President of Operations welcomes 4 new members to our Team and some changes to positions.


Mr. Matt Bizzack of Phoenix, AZ joined Seitz Chemical in late 2021. He will be the Technical Representative for Arizona, Lower Navada including Las Vegas, & Southern California. Matt and his Wife Kim own Legend Cleaners and New Wave Equipment both in Pheonix AZ. Matt will be spending the majority of his time in Sales and Service of Seitz accounts in these South Western States. Matt brings nearly 25 years of industry knowledge and understands Best Practices of Dry Cleaning, Wet Cleaning and Equipment Operation and Maintenance.


Mr. Mike Fortner of Manteca CA, is now a Seitz Technical Service Rep for the Central and Northern California including San Francisco, San Jose, Sacramento, and Reno area. Mike has spent the last 23 years as a Territory owner for Covers Etc. Mike has a real understanding of the operations and equipment in the Dry Cleaning plant. He takes pride in assisting his customers and brings knowledge and shares ideas on success.


Mr. Roland “The Guru” Dobbins, after nearly 23 years with Seitz North America, will step into a roll of overseeing the territories of both Matt and Mike along with his new position of Director of Education and Technical Support. Roland will still be servicing customers in Western North America. Roland has been an Industry Leader and Instructor of Wet Cleaning, Dry Cleaning, & Spotting for nearly 50 years yet up to date with cutting edge laundering technology and techniques.


Mr. Chris Hogard of (Tuttle) Oklahoma City, OK will carry the Seitz Card when visiting customers in Oklahoma, Northern Texas including Dallas and Ft. Worth, & Amarillo. Chris and his wife Angie own and operate Go Hard, LLC. Consulting, selling and servicing Equipment to the laundry and drycleaning industry in the Oklahoma Market. As an independent contractor of Columbia Dry Cleaning, Chris has an amazing knowledge of Dry Cleaning, Solvent, Laundry and Spotting. He and his family have been in this industry for nearly 35 years and is excited to bring his knowledge to the area as a Seitz Rep.


Mr. Dean Sheridan of Chicago is the newest member of the Seitz Family. Dean brings 9 years as a chemical representative and 5 years of Finishing Equipment sales to the table. Dean’s father is a longtime friend of the industry as an equipment salesman for Union Dry Cleaning. With his dynamic personality and love of the industry along for a passion for customer service, he will well serve the states of Illinois, Wisconsin, and Eastern Iowa & Minnesota.


As a result, Seitz Chemical is stronger than ever and is growing to service the industry like never before in the 27 + years in North America. We are committed to customer service and pride ourselves in having product in stock for the Dry Cleaning, Laundry, and Wet Cleaning industry.


Please join Mr. Alexander Seitz in welcoming Matt, Mike, Chris, & Dean to the family and congratulations to Roland on his well-deserved new position

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