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SDA and SEFA Joint Meeting in the Big Easy

Two of the drycleaning industry’s dynamic speakers have been enlisted to speak at the joint SEFA (South Eastern Fabricare Association) and SDA (Southwest Drycleaners Association) meeting, scheduled for March 8-9, 2024, in the Big Easy. The event will be held at the newly renovated Hotel Indigo French Quarter, which is just steps from several New Orleans restaurants and entertainment.

“For the first time in memorable history, SEFA and SDA will join forces for a free event-filled meeting. Dry cleaners won’t be able to pass up this opportunity to network with colleagues from the two largest regional dry cleaning organizations in the nation,” noted SEFA President Randy Parham. The meeting is free for dry cleaners and SDA/SEFA allied members. Non-member vendors can attend for a $100 registration fee. Registrants may choose to attend an optional dinner on Friday, March 8, at Deanie’s Seafood, which will be at an additional cost. See the schedule of events and register for the meeting at this link.

SDA President Kyle Nesbit comments, “We made sure to secure speakers for this meeting who will focus on expanding and improving your business. Jason Loeb of Sudsies, the ‘King of Culture,’ will provide his secret recipe for creating dynamic, cheerful and productive teams. Mike Nesbit will share how to diversify your revenue with little to no investment funds.” Here are details on their seminar topics.

Diversify or Die: Unveiling the Vision of Increased Piece Counts

Mike Nesbit, Nesbit Consulting

Mike Nesbit will present a unique idea centered around diversifying your revenue stream with garment returns. With little to no investment money, you can increase your piece count, diversify and secure a brighter future for your business.

Creating a Contagious Business Culture

Jason Loeb, Sudsies

Jason grew Sudsies from 2 to 200 employees and 54 routes with only 6 of them having prior dry cleaning experience. If you’ve ever seen Sudsies team members, you know they resemble more of a happy and empowered posse than simply employees. Jason will share how he builds a contagious business culture that cultivates high employee retention, extreme efficiency, increased sales and a fun work environment.

The host hotel for this event is the Hotel Indigo French Quarter, located at 705 Common Street, in New Orleans. A special hotel rate of $199/night is available through February 13, 2024. A link for this rate is provided on the SDA website at

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