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Speaker Line-Up Announced for SDA Cleaners Showcase 2020


Some of the drycleaning industry’s top speakers have been enlisted to take part in the Southwest Drycleaners Association’s (SDA) upcoming Cleaners Showcase. The event will be held at the Fort Worth Convention Center, April 16-18, with partners the Coin Laundry Association and CINET, the producers of the USA Best Practices Award.


“We designed the 2020 Showcase to give all cleaners the ideas and tools to diversify and increase revenue, manage their businesses more efficiently, and market effectively,” noted SDA President Craig Campbell. “Our industry is a competitive one, and exposing our members to these national experts gives them a leg up in their day-to-day efforts to provide their customers with the best service possible.”


The Cleaners Showcase education sessions are open to all registered attendees and are included in the show’s registration fee, which is free to members of the SDA and CLA. Registration is only $35 for pre-registered nonmembers ($50 on-site).


Topping that list of national experts will be millennial expert Jeff Butler as the Keynote Speaker. Jeff is a TEDx speaker on workplace dynamics issues and has addressed more than 100 organizations internationally such as Google, Amazon, LinkedIn, and Wells Fargo. In addition to having founded three profitable companies by the age of 27, he has published two books, including ‘The Authentic Workplace; How Authenticity is Creating the Workplace of Tomorrow’.


EDUCATION AT THE SDA CLEANERS SHOWCASE 2020

Authentic Customer Service: Marketing the Right Products & Services to Multiple Generations

Jeff Butler

Do You Know Your Numbers? The Importance of Measurable Financial Analysis

Kermit Engh, Managing Partner, Methods for Management

Wash Dry Fold Is Gold

James Peuster, Owner, The Route Pros

Managing Your Employees: The Top Five (Or So) Legal Mistakes And Pitfalls

Frank Kollman, Management Labor and Employment Attorney, Kollman & Saucier, P.A.

Top 10 Trends in Vended Laundry

Brian Wallace, President and Chief Executive Officer, Coin Laundry Association


Tradeshow Floor Education Sessions

Effective Stain Removal for Today’s Garments (Live Demo - in English and Spanish)

Fair Labor Standards Act (FLSA)

A Journey from Solvent to Professional Wet Cleaning

Dry Cleaners Guide to Environmental Cleanup: Everything You Need to Know to Prepare Yourself for Possible Environmental Liability

Creating a Digital Roadmap



The Omni Fort Worth Hotel is the host hotel and is located across the street from the convention center. Special hotel rates for convention attendees and exhibitors are only available through March 20th by calling 817-535-6664 or through this link.


Close to 100 exhibit booths have already been sold. Exhibit booths are still available. See the current exhibitor list and floorplan here or call the office for details at 512-873-8195.

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